Helping Organizatioins Achieve Results Previously Thought to Be Unattainable









Contact Information
Shannell & Associates
875 S. Estrella Parkway
Suite 7466
Goosyear, Arizona 85338
info@shannell.com
623-236-2511

What We Do

Sales reps today face many obstacles. They face indecisive or apprehensive customers. They face tremendous price pressure. Customer loyalty has all but disappeared and in its place, the product that is perceived to be the cheapest is selected. 


We have found three basic types of sales reps sent into the marketplace to handle this situation:

  • Product Sales Reps who offer a product based on price
  • Value Sales Reps who explain product benefits and sell higher margins
  • Solution Sales Reps who present a scenario that addresses a client's need and build a relationship
Regarless of the type of sales reps who dominate your organization, underneath it all, activites drive sales.  These activities, if they are to grow your sales, must be a part of a consistent, repeatable sales process.  And the sales manager is the key.  Activities drive sales and sales managers drive activities. 


Our unique sales development program works with your managers to measure activities, progress and results.  It provides structure and direction to their sales efforts, helps them improve the skills of their people and provides a quantified method of evaluating sales performance.



As we work through the process, we will apply several techniques and methodologies.  When we are done, you will find that your sales reps are more profitable, the productivity of the sales force has gone up and you will be able to beat your competition consistently, and predictably.